NPA Certified


Dr. Sheffield’s Toothpaste is certified by the NPA, which is the nation’s largest and oldest non-profit organization dedicated to the natural products Industry.


Leaping Bunny Certified

Cruelty Free.
Absolutely, paws-itively.


Non GMO Verified

No Genetically Modified Organisms.
Not then, not now, not ever.

Natural Products Association

About the Standard

To protect and equip consumers to maximize their well being, NPA developed the Natural Standard and Certification for Personal Care Products, a set of guidelines that dictate whether a product can be deemed truly "natural." The standard encompasses all cosmetic personal care products regulated and defined by the FDA.

Natural Products Association

Essence of the Standard

The NPA Natural Standard is based on natural ingredients, safety, responsibility and sustainability.

Natural Ingredients:
A product labeled "natural" should be made up of only, or at least almost only, natural ingredients and be manufactured with appropriate processes to maintain ingredient purity.

A product labeled "natural" should avoid any ingredient with a suspected human health risk.

A product labeled "natural" should use no animal testing in its development.

A product labeled "natural" should use biodegradable ingredients and the most environmentally sensitive packaging.

Visit the NPA website to learn more about the natural standard certification